Gents of London Structure Cream Strong Hold Professional Hair Styling Wax (2 x 50g)

Your browser does not support HTML5 video.  Used for around a month. I review hair products as part of my job, so have tried 400+ products to compare this against. Overall, this is a fantastic product with a slight shine; without the grease. Works best on dryer hair. Performs like a paste/wax, better than typical creams I have used before.Pros-+ Strong hold+ Shine without the grease+ Does add texture+ Made in the UK, rather than China etc+ Easy to apply and useCons-- Is a little on the sticky side, occasional loose hairs- Finish won't be for everybodyOverall, well worth a buy.

Really impressed with this product, smells great and the hold is just right. Works great on damp and dry hair and I find it very easy to style with - I have a pretty standard modern hair cut short back and sides brushed back medium length on top styled slightly to the side for a floppy quiff so I need hold but a natural look that doesn’t look greasy or too rigid and this stuff is magic! Lasts all day and if I do need to mess a bit to give a bit of volume to the front it still holds.I’ve used every brand out there and all sorts of types, wax, clay, cream etc and never been really happy - closest I’ve got has been MR Jamie Stevens which I’ve been subscribed too but now I’m going to be using this.

If you take pride in how your hair looks, then this is a definite MUST HAVE! This cream is a strong hold that is pliable and rework-able throughout the day!The smell is fresh and clean and really adds to the freshness of your morning routine!The product has become my go to! It's not shiny, it's not too thick and it's just allows you to style your hair with ease! Not to mention, at the end of the day - the product is really easy to wash out of your hair, which is a fantastic addition in my eyes! Definitely worth the buy!

Bought cream and clay from gents of London. Must say the smell of products is absolutely fantastic! But when it comes to style Your hair, it's not great. Got medium length of hair and basically this products after two hours don't hold my hair at all. Also very difficult to style after applying. I've try on wet hair, dry, medium dry... Maybe product is not for my hair. Like I've said best smell of the world but that's all...

I have tried many many brands from the high street and after being recommended this product i was a bit scepticle, but it is what i have been wanting all this time from a hair product.No need to go crazy with it just a small amount will do, great on styles with medium/long hair on top and fade on the sides.Can re work easily but gives the hair a healthy look.

This was my first time trying out Gents of London's range and I had a small issue with my purchase, however Gents of London swiftly contacted me and treated me like a VIP! Their customer service is outstanding and completely comprehensible. Unlike many other brands, they replied to my issue and gave me a desirable solution! After this experience I will certainly recommend them to my family and friends!

This is now my go to product. I have short to mid length hair having decided to grow my hair a couple of months ago. My hair is I'd say thin to medium. Super happy with this product. I've bought a few different other products but tend to return to the gents of london products for daily use. Matt finish and good hold with structure cream. Quick delivery and well priced. Very happy and likely to reorder.

I've used all 3 variations of the Gents of London hair products.This particular one suits my hair the best & I'm pleased they have now a larger version of this variation!It smells awesome & I don't need to use much to get the desired look.Will definitely buy again.